Stephen D. Parulski has over eighteen years of marketing and business experience. Mr. Parulski is a graduate of the Pennsylvania State University and Wilkes-University. Mr. Parulski has over 12 years of strategic marketing and planning experience. He began his career in marketing at The Times Leader, a 60K daily newspaper (owned by Disney / Knight-Ridder) in Wilkes-Barre Pennsylvania. There he worked on strategic marketing initiatives for circulation, business and community development. In addition, Parulski implemented cost cutting and production initiatives, including installing and e-tear sheet system (a cutting edge technology of the time that delivered tear sheets to an advertiser’s in-box via e-mail). Also while there Mr. Parulski earned the employee of the year award for three years in a row.
Mr. Parulski then relocated to Allentown where he was the Sales Development Supervisor for the Morning Call newspaper a top 100 newspaper in the United States by circulation. There he was responsible for all marketing research collection & analysis, training sales managers on using marketing research in sales proposals, managing trade shows and negotiating advertising, trade & promotional agreements.
Mr. Parulski relocated back to the Wilkes- Barre market to become the Director of Marketing and Public Relations for the Northeastern Pennsylvania Philharmonic where he was in charge of Marketing and Box office functions for 6 years until his promotion in May of 2011 to the position of Director of Marketing and Community Relations where he oversaw Marketing and Development initiatives.
Currently Mr. Parulski is a freelance marketing professional working with many businesses to reach their marketing and promotional goals.
Please contact Steve at 570.239.2756 or stevenp@sdpdesigns to discuss your marketing and public relation needs.