Stephen D. Parulski has over eighteen years of marketing and business experience. Mr. Parulski is a graduate of the Pennsylvania State University and Wilkes-University. Mr. Parulski has over 12 years of strategic marketing and planning experience. He began his career in marketing at The Times Leader, a 60K daily newspaper (owned by Disney / Knight-Ridder) in Wilkes- Barre Pennsylvania. There he worked on strategic marketing initiatives for circulation, business and community development. In addition, Parulski implemented cost cutting and production initiatives, including installing and e- tear sheet system (a cutting edge technology of the time that delivered tear sheets to an advertiser’s in-box via e-mail). Also while there Mr. Parulski earned the employee of the year award for three years in a row.
Mr. Parulski then relocated to Allentown where he was the Sales Development Supervisor for the Morning Call newspaper a top 100 newspaper in the United States by circulation. There he was responsible for all marketing research collection & analysis, training sales managers on using marketing research in sales proposals, managing trade shows and negotiating advertising, trade & promotional agreements.
Mr. Parulski relocated back to the Wilkes-Barre market to become the Director of Marketing and Public Relations for the Northeastern Pennsylvania Philharmonic where he was in charge of Marketing and Box office functions for 6 years until his promotion in May of 2011 to the position of Director of Marketing and Community Relations where he oversaw Marketing and Development initiatives.
Steve is again working in marketing and promotions in the newspaper industry. Mr. Parulski is also the Principal of SDP Designs his PR and Design firm that specializes in marketing, branding, graphic design, grant writing and photography for small to medium sized businesses
He is also currently producing nautical and island themed watercolors and photography. He became inspired with the ocean, sailboats and the islands on a sailing trip from Key West, Florida to the Bahamas a few years ago.
Please contact Steve at 570.239.2756 or stevenp@sdpdesigns to discuss your marketing and public relation needs.